Innovation is essential to staying relevant in the marketplace. Adapting practices and products to fit demand and need is a critical part of Glen Raven’s continued success, according to Paige Mullis, director of concept development at Glen Raven.
Whenever people are interacting with technology, it should be personal to the user, says Taron Lizagub of Knoxlabs, Inc. It should reflect the reality and experiences of the user.
With data, companies can find out where a customer is and what device they are on. Derek Fridland of HUGE, Inc. says this creates a more fine-tuned experience for consumers, often leading them to complete an interaction through the desired channel.
To Anica Landreneau of HOK, innovation is about doing things differently, not adding a new technology to an old process. The first step is learning how to be efficient with current products or reevaluating methodology, then developing new technology to fill in the gaps.
This year, Glen Raven offered a webcast of the Innovation Summit to its remote locations along with a “discovery box” of supplemental interactive materials. According to Paige Mullis, director of concept development at Glen Raven, being aware of and learning from these types of technologies is essential to growing a business.
The goal of virtual reality is to recreate a normal human interaction, including depth and a 360 degree environment, says Taron Lizagub of Knoxlabs, Inc.