From comic books, TV shows and movies, super heroes have inspired generations of young readers to image the impossible. Students at the Fashion Institute of Technology (FIT) have also recently found inspiration from super heroes and villains to imagine the possible – the creation of larger-than-life banners displayed in the heart of New York’s fashion district.
It was all part of a joint project by FIT, which is New York City’s internationally recognized college for design, fashion, art and communications, and Glen Raven’s Concept Gallery. The students provided the creative firepower and Glen Raven donated its poly oxford print fabrics that were used to create larger than life banners based on super hero images.
“Students offer a fresh perspective and new ideas that are essential to innovation,” said Paige Mullis, director of Concept Development at Glen Raven. “By donating fabric to the school and identifying print partners, we were able to give the students a new experience.”
Banners produced by the students wrapped columns on the street and served as a backdrop to the school lobby at the FIT location in Manhattan. Four of the banners will be on display at the Concept Gallery at Glen Raven and the others sold to raise money for the school.
Working with Mullis on the project were Craig Berger, a professor with FIT, Mike Von Wachenfelt, product manager with Glen Raven Custom Fabrics, and Ann Marie Logue, an account manager with Trivantage.
“The color saturation and impact called for in this exhibit made our product a perfect fit,” Von Wachenfelt said. “One of the great things about the project is the way it allowed us to introduce a new product and new resources to the students who are likely to call on us and our trade partners when they are working professionals.”