New processes and customer experiences are shifting consumer expectations. Legacy businesses need to alter their approach toward customer interactions to mirror disruptive companies like Uber or Airbnb if they want to stay relevant, says Michael Koziol of HUGE, Inc.
Anica Landreneau of HOK uses the model of ecological economics to connect the economy with nature. It involves the principal of ‘back-casting’ – looking backwards at past trends to inform future goals and action – rather than trying to incrementally improve performance.
Most companies can successfully bring a product to market, says Cary Strickland of RTI International. But how do they find the right idea in the first place? By considering the expected outcome of the innovative effort, companies can work backward to determine the appropriate product or solution.
Consumer companies are on the cusp of a new future in which increased digital presence and data-driven tactics are essential. According to Derek Fridland and Michael Koziol of HUGE, Inc., companies should start using data now to optimize all areas of their business.
Taron Lizagub of Knoxlabs, Inc. believes that virtual reality is only the beginning. He envisions a future where virtual reality elements are intermixed with the world around us in an augmented reality.
Innovation is about looking forward, says Anica Landreneau of HOK. Predicting environmental and infrastructural demands can help companies develop green solutions that will be relevant and impactful well into the future.