Design can be painful. Dror Benshetrit of Studio Dror believes there’s an inherent tension between doubt and security that is constantly at work during any innovative or creative process.
The most popular applications and companies offer the most convenience to users, says Derek Fridland of HUGE, Inc. Trends are moving towards a more embedded form of expediency, providing consumers with goods and services before they even ask through the use of data.
Anica Landreneau of HOK points to nature as the best example of innovation. With thousands of years of research and development, it’s an expert in optimizing design by making more out of less.