Data is often applied to focus on end users. But what about employees? Using data through wearables can help make jobs smarter and streamlined, make customer interactions more personal and ongoing, says Derek Fridland of HUGE, Inc.
Innovation is about looking forward, says Anica Landreneau of HOK. Predicting environmental and infrastructural demands can help companies develop green solutions that will be relevant and impactful well into the future.
Creative and design-driven input is only a portion of innovation. According to Cary Strickland of RTI International, hearing from manufacturers is equally important when determining feasibility of a product or gaining practical knowledge essential to a holistic solution.
Paige Mullis, director of concept development at Glen Raven, says solely focusing on areas of strength can weaken innovation. Glen Raven avoids falling into this trap by continually searching for new inspiration in technology and trends in the marketplace.