When Johnathan Rosenberg, SVP of products for Google, speaks about how to be successful with innovation, it’s probably a good idea to listen.

In this post from Fast Company, you will have an opportunity to hear Rosenberg address an audience at his alma mater, Claremont McKenna College. Key insights include Rosenberg’s belief that the best ideas will ultimately win out – call it evolution in the marketplace. He also talks about how to nurture creativity, respond to criticism and foster a culture of “yes.”