This year, Glen Raven offered a webcast of the Innovation Summit to its remote locations along with a “discovery box” of supplemental interactive materials. According to Paige Mullis, director of concept development at Glen Raven, being aware of and learning from these types of technologies is essential to growing a business.
The goal of virtual reality is to recreate a normal human interaction, including depth and a 360 degree environment, says Taron Lizagub of Knoxlabs, Inc.
Anticipatory design changes the dynamic between consumers and companies, says Michael Koziol of HUGE, Inc. Using data, anticipatory design allows companies to seek out the consumer, rather than the traditional search-and-find method.