Whenever people are interacting with technology, it should be personal to the user, says Taron Lizagub of Knoxlabs, Inc. It should reflect the reality and experiences of the user.
Understanding a User’s Context Personalizes Interactions
With data, companies can find out where a customer is and what device they are on. Derek Fridland of HUGE, Inc. says this creates a more fine-tuned experience for consumers, often leading them to complete an interaction through the desired channel.
Innovation Isn’t Always About Creating Something New
To Anica Landreneau of HOK, innovation is about doing things differently, not adding a new technology to an old process. The first step is learning how to be efficient with current products or reevaluating methodology, then developing new technology to fill in the gaps.
Innovation Requires Taking Risks
The NASA administration encourages scientists and engineers to take risks in their research. Steve Gaddis of NASA explains the concept of ‘failing forward’ and how it promotes creative thinking.
Process is a Prerequisite to Success
A shared, structured innovation process is essential to achieving successful results. Cary Strickland of RTI International says having a unified language and system can help organizations be rigorous and focused throughout their innovation process.
