Most companies can successfully bring a product to market, says Cary Strickland of RTI International. But how do they find the right idea in the first place? By considering the expected outcome of the innovative effort, companies can work backward to determine the appropriate product or solution.
Consumer companies are on the cusp of a new future in which increased digital presence and data-driven tactics are essential. According to Derek Fridland and Michael Koziol of HUGE, Inc., companies should start using data now to optimize all areas of their business.
Taron Lizagub of Knoxlabs, Inc. believes that virtual reality is only the beginning. He envisions a future where virtual reality elements are intermixed with the world around us in an augmented reality.