While NASA still studies space research and exploration, they also look closely at what’s happening on and inside the earth. They’re currently using climatology to examine and understand environmental issues and develop solutions, says Steve Gaddis of NASA.
Existing Companies Need to Transform to Meet Consumer Expectations
New processes and customer experiences are shifting consumer expectations. Legacy businesses need to alter their approach toward customer interactions to mirror disruptive companies like Uber or Airbnb if they want to stay relevant, says Michael Koziol of HUGE, Inc.
Looking at Innovation Through the Lens of Ecological Economics Helps Set Goals
Anica Landreneau of HOK uses the model of ecological economics to connect the economy with nature. It involves the principal of ‘back-casting’ – looking backwards at past trends to inform future goals and action – rather than trying to incrementally improve performance.
Will We Make it to Mars?
Yes, says Steve Gaddis of NASA. Whether it’s achieved by NASA or a commercial industry company, current technology could land the first robotic spacecraft on the red planet as early as 2018.
