The success of innovation teams rests in their ability to look at problems from different vantage points, says Cary Strickland of RTI International.
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Innovation is Engrained in Glen Raven’s Identity
Innovation is essential to staying relevant in the marketplace. Adapting practices and products to fit demand and need is a critical part of Glen Raven’s continued success, according to Paige Mullis, director of concept development at Glen Raven.
Beauty or Function: Which Comes First?
The first step of design isn’t always design. Dror Benshetrit of Studio Dror explains that solving a design challenge starts with an idea for product function, but the resulting aesthetic is what draws in consumers.
Technology is an Extension of the Human Experience
Whenever people are interacting with technology, it should be personal to the user, says Taron Lizagub of Knoxlabs, Inc. It should reflect the reality and experiences of the user.
Understanding a User’s Context Personalizes Interactions
With data, companies can find out where a customer is and what device they are on. Derek Fridland of HUGE, Inc. says this creates a more fine-tuned experience for consumers, often leading them to complete an interaction through the desired channel.
Innovation Isn’t Always About Creating Something New
To Anica Landreneau of HOK, innovation is about doing things differently, not adding a new technology to an old process. The first step is learning how to be efficient with current products or reevaluating methodology, then developing new technology to fill in the gaps.
Innovation Requires Taking Risks
The NASA administration encourages scientists and engineers to take risks in their research. Steve Gaddis of NASA explains the concept of ‘failing forward’ and how it promotes creative thinking.
Process is a Prerequisite to Success
A shared, structured innovation process is essential to achieving successful results. Cary Strickland of RTI International says having a unified language and system can help organizations be rigorous and focused throughout their innovation process.
Inspiring New Thinking Through Interactive Experiences
This year, Glen Raven offered a webcast of the Innovation Summit to its remote locations along with a “discovery box” of supplemental interactive materials. According to Paige Mullis, director of concept development at Glen Raven, being aware of and learning from these types of technologies is essential to growing a business.
Improving Lives Through Innovation
At Studio Dror, the goal of every project is to improve peoples’ wellbeing. According to Dror Benshetrit, no matter what your industry is or how you’re approaching a problem, making peoples’ lives better is always the solution.
